Trusted by 50+ B2B SaaS teams on 5 continents
Who we are

We’re Slater — a team dedicated to building and growing B2B SaaS.

Every member of our team has raised funds, worked at successful B2B SaaS companies, and gone through exits. We’ve seen what works — and we run the same plays for you.

50+ B2B SaaS clients
5 Continents served
$120M+ Pipeline generated
7 Successful exits
The Challenge

Most B2B SaaS founders get stuck in the same trap.

We see it every week. Brilliant product, smart team, no scalable engine. Here’s the pattern.

01

They build for an industry they know

Domain expertise wins early. But the founder’s network won’t carry you past Series A — and you can’t hire your way out of an unscaled GTM.

02

First clients come from their network

The first 10 logos come from warm intros. Conversion is high, ICP is fuzzy, and there’s no repeatable channel powering the next 100.

03

Then they sit and wait for more

Word of mouth slows. The pipeline goes quiet. Founders ship features hoping growth will follow — instead of investing in a real marketing system.

Why this happens

In our experience, it boils down to a few core things.

  1. A message that isn’t being conveyed properly.

    Your team knows why the product matters. The market doesn’t. The story is buried in feature lists and jargon, not buyer outcomes.

  2. People stuck doing a job they aren’t expert in.

    Founders run marketing. Sales reps build the funnel. Everyone learns on the job — while real revenue compounds for competitors who hired specialists.

  3. Strategy & technical barriers blocking action.

    No clear ICP. Tooling that doesn’t talk. Tracking you can’t trust. So even great ideas never ship — or ship without measurement.

What we do

A full marketing department, plugged into your team.

Six tightly integrated workstreams. One accountable team. No fluff, no contractors, no waiting.

Growth Marketing

SEO, content, lifecycle and lifecycle email built around your ICP — ranked by revenue impact, not vanity.

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Ads & Analytics

LinkedIn, Google, Meta — built on a unified attribution model so every dollar maps back to pipeline.

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Design for Performance

Landing pages, brand systems, and product UI A/B tested against conversion — not award shows.

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Project Management

Weekly sprints, async standups, and a shared roadmap. You always know what we’re working on and why.

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Automation That Works

HubSpot, Make, n8n, Clay. We build the plumbing your team actually uses — not dashboards that go cold.

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Performance Metrics

Single source of truth for CAC, payback, pipeline coverage. Reviewed weekly, owned across the team.

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How it works

The roadmap to working with us is fairly simple.

Four steps from first call to scaling pipeline. We move fast because you do.

  1. 1

    Discovery call

    A 30-minute call where we map your funnel, current GTM motion, and the biggest growth bottlenecks.

  2. 2

    Personal roadmap

    Within a week, you get a custom 90-day plan with the channels, experiments, and KPIs we’ll own together.

  3. 3

    Embed & execute

    We embed in your Slack, run weekly sprints, and ship work. You see progress in days, not quarters.

  4. 4

    Scale what works

    As soon as a channel hits the threshold, we double down. Underperformers get cut. Nothing sacred.

Pricing

Two plans, zero surprises.

Pricing scales with the stage you’re at. No long contracts, no setup fees, cancel anytime.

Pre-Revenue

$1,999/mo

For startups validating ICP and building their first repeatable channel.

  • Free Slater tooling & software
  • A personal 90-day roadmap
  • Expert async advice in Slack
  • Bi-weekly strategy calls
  • Light design support
Book an intro call

Custom plan needed? Tell us about your team →

Requirements

We’d love to help everyone — but we know what we’re good at.

If you fit the profile below, we’ll move fast. If not, we’ll tell you straight away — and likely refer you to someone who can.

A great fit if…

  • You sell B2B software
  • Your target is enterprise or mid-market
  • You have a product in market with paying customers
  • You’re ready to spend at least $5k/mo on growth
  • You want a partner — not a freelancer farm

Probably not for you if…

  • You sell DTC, marketplaces, or hardware
  • You’re pre-product or pre-revenue with no concept validation
  • You want a one-off campaign, not a system
  • You want vanity metrics, not pipeline
  • You can’t commit a point person on your side
Ready when you are

Let’s turn your marketing into a revenue engine.

Book a 30-minute call. We’ll map your funnel, point out the biggest leaks, and you’ll walk away with at least one experiment you can ship next week — whether you hire us or not.

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